Descriptive analysis focuses on summarizing past data to identify patterns, trends, and key insights. It is often used for business reporting and understanding historical performance.
| Technique | Description |
|---|---|
| Data Aggregation | Summarizes data using statistical measures like mean, median, and mode. |
| Data Visualization | Uses graphs, charts, and dashboards to present trends visually. |
| Reports & Dashboards | Provides structured reports for business intelligence. |
For example, an e-commerce company may use descriptive analytics to track monthly sales and customer demographics.